What we do

What we do

We are in a biodiversity crisis

We exist to reverse the impact this has for wild fish. We do this by seeking to eliminate the threats they face in fresh and coastal waters. Our goal is sustainable populations of wild fish.

We aim to inspire, inform and involve everyone who can take action.

Wild fish populations are collapsing as their habitats are destroyed faster than anything else. Most of our rivers fail to reach ecological targets. Open net salmon farming is ravaging wild salmon and sea trout and all fish are threatened by abstraction, barriers, and pollution.

Wildfish

Wild fish populations are collapsing as their habitats are destroyed faster than anything else. Most of our rivers fail to reach ecological targets. Open net salmon farming is ravaging wild salmon and sea trout and all fish are threatened by abstraction, barriers, and pollution.

Key Stats

Protecting fresh and coastal waters for sustainable fish populations, improved biodiversity and less pollution.

90

%

of our wetland habitats have been lost in the last 100 years.

13

%

of freshwater species in the UK are threatened with extinction.

70

%

decline in wild Scottish salmon numbers over the past two decades.

Fresh water is in a critical state

Globally, fresh water species are declining faster than any other. Yet, legal targets for improvement continue to be missed.

Poor agricultural practice

Accounts for 40% of the diffuse pollution in English rivers and groundwaters. In fact, 16% of serious pollution incidents in England are attributed to the farming industry.

Population growth

Today, around 700 million litres of water per day are from unsustainable abstraction.

Over-Abstraction

Nearly a quarter of English rivers are at serious risk from unsustainable water abstraction. The average UK person using 150 litres of water a day.

Climate Change

By the year 2045, the UK’s total water supply is forecasted to drop 7% if current abstraction limits remain in place.

Support Us

Support like yours allows our determined campaigning team to fight the destruction caused by open-net salmon farming, pollution and over-abstraction

Find out more

Find out about all the ways in which you can help wild fish…