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The Uncomfortable Reality of Farmed Salmon

Our new report finds consumers could be misled as to the reality of the farmed salmon they are purchasing.
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Empowering Local Communities

In 2024, our dedicated volunteers sampled 243 river sites across the UK, stepping up in the face of regulator monitoring cuts. Follow the link below to learn more about how SmartRivers is empowering communities with robust science.
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Wild fish and their waters need our help. Will you join us in making a difference? We’re seeking a highly organised and proactive Press Coordinator to join our team. Follow the link to learn more.
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By making a small monthly donation of just £5, you can play a vital role in ensuring that our passionate, dedicated team continues to hold governments and regulators accountable.
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Wild fish don't have a voice but we do.

Click subscribe and we'll email you with crucial actions you can take to help reverse the flood of environmental devastation facing our rivers and oceans.
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Do you know what's on your plate?

Salmon has become one of the most popular dishes in restaurants and at home, but its popularity has come at a cost for the environment, fish welfare and the health of the planet.
Take Farmed Salmon Off the table Today

The Uncomfortable Reality of Farmed Salmon

Our new report finds consumers could be misled as to the reality of the farmed salmon they are purchasing.
LEARN MORE

Empowering Local Communities

In 2024, our dedicated volunteers sampled 243 river sites across the UK, stepping up in the face of regulator monitoring cuts. Follow the link below to learn more about how SmartRivers is empowering communities with robust science.
LEARN MORE

We're hiring!

Wild fish and their waters need our help. Will you join us in making a difference? We’re seeking a highly organised and proactive Press Coordinator to join our team. Follow the link to learn more.
APPLY TODAY

Support us with a monthly gift

By making a small monthly donation of just £5, you can play a vital role in ensuring that our passionate, dedicated team continues to hold governments and regulators accountable.
DONATE TODAY

Wild fish don't have a voice but we do.

Click subscribe and we'll email you with crucial actions you can take to help reverse the flood of environmental devastation facing our rivers and oceans.
SUBSCRIBE TODAY

Do you know what's on your plate?

Salmon has become one of the most popular dishes in restaurants and at home, but its popularity has come at a cost for the environment, fish welfare and the health of the planet.
Take Farmed Salmon Off the table Today

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News & Insights

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18.02.25

WildFish celebrates landmark move towards improved transparency of Scottish organic salmon farming

WildFish is celebrating another victory this week in its battle against the poor environmental record of Scottish salmon farms, particularly those certified as “organic”.  The Information Commissioner (an independent UK regulator that protects the public's…
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13.02.25

WildFish Challenges Vitacress Salads’ Discharge Permit Application

WildFish has formally responded to Vitacress Salads Limited’s application for a new discharge permit at its salad-washing plant...
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12.02.25

How is our new report going to help better protect wild salmon populations?

At WildFish, we use scientific research and data to guide our campaign against open-net salmon farming and its harmful effects ...
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10.02.25

New WildFish report finds consumers could be misled as to the reality of the farmed salmon they are purchasing

WildFish has released a new report that shows Scottish farmed salmon is being marketed in such a way that consumers could be mi...
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04.02.25

Caught in a tangled net?

In 2022, WildFish was asked to investigate the impact of shore-based nets in Wales on protected salmonids. In this post, Guy Li...
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04.02.25

New Environment Agency “Chief Regulator” puts business first – what’s at stake?

Each year we produce a cluster of responses to the many consultations and announcements on green issues from the regulators and...
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30.01.25

WildFish Releases 2025 SmartRivers Progress Report, Showcasing the Power of Citizen Science

Today, WildFish has released its 2025 SmartRivers Progress Report, underscoring the vital role of citizen science in reversing ...
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Research

WildFish Research Conference
Issue

Open-Net Salmon Farming
Impact

Save Atlantic Salmon
Science

Freshwater Invertebrate Image Library
Science

SmartRivers
Case Study

Environment Agency Report
Science

Riverfly Census
Issue

Water Supply
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Agricultural Pollution
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Sewage Pollution
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Chemical Pollution
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The Bakkavör story
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Chalk Streams

The Crisis

Wild fish are facing their biggest challenge. Freshwater is in crisis and rivers are dying. The habit wild fish depend on is being destroyed before our eyes.

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Our mission is to reverse the decline of wild fish populations and their habitats.

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Our dedicated team fight to protect wild fish and safeguard their habitats.

It’s time to take salmon off the menu.

Salmon has become one of the most popular dishes in restaurants and at home, but its popularity has come at a cost for the environment, fish welfare and the health of the planet. Join us and let’s take farmed salmon #Offthetable

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Testimonial

“The toxic pressures on our waterways have never been greater. Change has to come and WildFish are leading the way”

Matthew Wright

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