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Help protect wild fish

Every fish protected, every river restored - it’s all powered by you, the people who care. Our 2025 WildFish Auction is now open! Follow the link to explore the lots.
Visit the Auction

There’s still time to make a difference.

Freshwater species like the Atlantic salmon - now endangered in UK waters - are disappearing at five times the rate of those on land. But with your support, we can turn the tide.
Take Action

Taking farmed salmon off the menu

If you cook, sell or eat food, join the chefs, restaurants and food lovers helping to take farmed salmon Off the table.
Join the movement

A decade of decline

Over a decade of monitoring the River Avon reveals a devastating decline in aquatic wildlife. Discover why we’re calling for stronger protection for all chalk streams.
Find out more

Help protect wild fish

Every fish protected, every river restored - it’s all powered by you, the people who care. Our 2025 WildFish Auction is now open! Follow the link to explore the lots.
Visit the Auction

There’s still time to make a difference.

Freshwater species like the Atlantic salmon - now endangered in UK waters - are disappearing at five times the rate of those on land. But with your support, we can turn the tide.
Take Action

Taking farmed salmon off the menu

If you cook, sell or eat food, join the chefs, restaurants and food lovers helping to take farmed salmon Off the table.
Join the movement

A decade of decline

Over a decade of monitoring the River Avon reveals a devastating decline in aquatic wildlife. Discover why we’re calling for stronger protection for all chalk streams.
Find out more

Subscribe

Stay up to date with the latest from WildFish by subscribing to our emails.

News & Insights

View all articles
08.09.25

Charity auction will fund critical work to protect wild fish

Today, WildFish has opened its 2025 annual fundraising auction. Proceeds will fund the charity's vital call for urgent change to how wild fish and their habitats are protected.   Hosted online between 8 – 28…
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08.09.25

How drought and human pressures are changing our chalk rivers

England’s chalk streams provide vital habitats for biodiverse and bioabundant aquatic invertebrate communities that include man...
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19.08.25

A decade of decline: The alarming truth about the river Avon

The River Avon winds through the chalk hills of Wiltshire and Hampshire and is one of England’s ecological jewels. Fed by groun...
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12.08.25

Climate extremes are here to stay: what does it mean for wild fish?

Climate extremes are making life super tough for our fish and their rivers. This year’s drought has magnified the impacts of ab...
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11.08.25

Biocides: Are we about to see the protection of British rivers from harmful toxic chemicals handed over to ‘foreign jurisdictions’?

Britain’s rivers are being poisoned by a cocktail of chemicals, including pesticides and veterinary medicines. So, as we recent...
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28.07.25

In Search of the Scarce Purple Dun: Hunting for mayflies in Wiltshire’s Winterbournes

On a sunny April morning, I set out with Matt Owen-Farmer (WildFish SmartRivers trainer) and Dr Cyril Bennett MBE (our resident...
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28.07.25

A river without fish is not a healthy river: Why weakening the Water Framework Directive is a mistake

The recent Cunliffe Review suggests that the Water Framework Directive (WFD) is part of the reason for the poor state of Englan...
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Working to protect wild fish

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Find out about all the ways in which you can help wild fish…

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Projects

View all projects
Issue

Planning and Water
Issue

Open-Net Salmon Farming
Impact

Save Atlantic Salmon
Science

Freshwater Invertebrate Image Library
Science

SmartRivers
Case Study

Environment Agency Report
Science

Riverfly Census
Issue

Water Supply
Issue

Agricultural Pollution
Issue

Sewage Pollution
Issue

Chemical Pollution
Case Study

The Bakkavör Story
Impact

Chalk Streams

The Crisis

Wild fish are facing their biggest challenge. Freshwater is in crisis and rivers are dying. The habit wild fish depend on is being destroyed before our eyes.

Our Mission

Our mission is to reverse the decline of wild fish populations and their habitats.

The Team

Our dedicated team fight to protect wild fish and safeguard their habitats.

It’s time to take salmon off the menu.

Salmon has become one of the most popular dishes in restaurants and at home, but its popularity has come at a cost for the environment, fish welfare and the health of the planet. Join us and let’s take farmed salmon #Offthetable

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Testimonial

“The toxic pressures on our waterways have never been greater. Change has to come and WildFish are leading the way”

Matthew Wright

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