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There’s still time to make a difference.

Freshwater species like the Atlantic salmon - now endangered in UK waters - are disappearing at five times the rate of those on land. But with your support, we can turn the tide.
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The vital work you've helped fund.

Thanks to the incredible generosity of our supporters, the WildFish Fundraising Auction raised £106,584! This will make a real difference to our vital work protecting wild fish.
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Taking farmed salmon off the menu

If you cook, sell or eat food, join the chefs, restaurants and food lovers helping to take farmed salmon Off the table.
Join the movement

A decade of decline

Over a decade of monitoring the River Avon reveals a devastating decline in aquatic wildlife. Discover why we’re calling for stronger protection for all chalk streams.
Find out more

There’s still time to make a difference.

Freshwater species like the Atlantic salmon - now endangered in UK waters - are disappearing at five times the rate of those on land. But with your support, we can turn the tide.
Take Action

The vital work you've helped fund.

Thanks to the incredible generosity of our supporters, the WildFish Fundraising Auction raised £106,584! This will make a real difference to our vital work protecting wild fish.
Learn More

Taking farmed salmon off the menu

If you cook, sell or eat food, join the chefs, restaurants and food lovers helping to take farmed salmon Off the table.
Join the movement

A decade of decline

Over a decade of monitoring the River Avon reveals a devastating decline in aquatic wildlife. Discover why we’re calling for stronger protection for all chalk streams.
Find out more

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Stay up to date with the latest from WildFish by subscribing to our emails.

News & Insights

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24.09.25

Organic September: Can farmed salmon ever be “organic”?

Organic September is an annual campaign in the UK, led by the Soil Association, to raise awareness of the benefits of organic food and farming. It’s a celebration of healthy food produced in a way…
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22.09.25

Legal Update – September 2025

The legal team has been very busy in the last two months, with one case in preparation for the High Court and two pending in th...
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16.09.25

Shifting baselines: Have we forgotten what rivers used to be like?

Shifting baseline syndrome (SBS) erodes our connection to the natural world. With each generation, we come to accept a little l...
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08.09.25

Charity auction will fund critical work to protect wild fish

Today, WildFish has opened its 2025 annual fundraising auction. Proceeds will fund the charity's vital call for urgent change t...
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08.09.25

How drought and human pressures are changing our chalk rivers

England’s chalk streams provide vital habitats for biodiverse and bioabundant aquatic invertebrate communities that include man...
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19.08.25

A decade of decline: The alarming truth about the river Avon

The River Avon winds through the chalk hills of Wiltshire and Hampshire and is one of England’s ecological jewels. Fed by groun...
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12.08.25

Climate extremes are here to stay: what does it mean for wild fish?

Climate extremes are making life super tough for our fish and their rivers. This year’s drought has magnified the impacts of ab...
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Working to protect wild fish

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Find out about all the ways in which you can help wild fish…

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Projects

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Issue

Planning and Water
Issue

Open-Net Salmon Farming
Impact

Save Atlantic Salmon
Science

Freshwater Invertebrate Image Library
Science

SmartRivers
Case Study

Environment Agency Report
Science

Riverfly Census
Issue

Water Supply
Issue

Agricultural Pollution
Issue

Sewage Pollution
Issue

Chemical Pollution
Case Study

The Bakkavör Story
Impact

Chalk Streams

The Crisis

Wild fish are facing their biggest challenge. Freshwater is in crisis and rivers are dying. The habit wild fish depend on is being destroyed before our eyes.

Our Mission

Our mission is to reverse the decline of wild fish populations and their habitats.

The Team

Our dedicated team fight to protect wild fish and safeguard their habitats.

It’s time to take salmon off the menu.

Salmon has become one of the most popular dishes in restaurants and at home, but its popularity has come at a cost for the environment, fish welfare and the health of the planet. Join us and let’s take farmed salmon #Offthetable

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Testimonial

“The toxic pressures on our waterways have never been greater. Change has to come and WildFish are leading the way”

Matthew Wright

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