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Farmed Salmon: The Real Traitor

We’re calling on the BBC and Traitors production company Studio Lambert to show their support for Scotland’s wild salmon and stop serving farmed salmon at The Traitors breakfast table. Follow the link to sign the petition. It only takes 30 seconds.
Sign the petition

Take action to help fish move freely

Over 70,000 barriers are fragmenting UK rivers and preventing migratory fish from moving freely. Sign our handraiser and join thousands calling on the government to reconnect rivers and give wild fish a fighting chance. It takes 30 seconds.
HELP RECONNECT RIVERS

Something new is coming to SmartRivers!

Later this year, SmartRivers will be introducing Environmental DNA (eDNA for short) as a new data collection pathway for volunteers. Follow the link to find out more and learn how to register your interest.
Discover More

You can make a difference.

Freshwater species like the Atlantic salmon - now endangered in UK waters - are disappearing at five times the rate of those on land. But with your support, we can turn the tide.
Take Action

Together, we made real progress in 2025.

Every pledge taken, conversation started, and action shared moved us closer to a future where wild salmon populations thrive once more. Follow the link to discover what your support made possible.
2025 Impact Report

Farmed Salmon: The Real Traitor

We’re calling on the BBC and Traitors production company Studio Lambert to show their support for Scotland’s wild salmon and stop serving farmed salmon at The Traitors breakfast table. Follow the link to sign the petition. It only takes 30 seconds.
Sign the petition

Take action to help fish move freely

Over 70,000 barriers are fragmenting UK rivers and preventing migratory fish from moving freely. Sign our handraiser and join thousands calling on the government to reconnect rivers and give wild fish a fighting chance. It takes 30 seconds.
HELP RECONNECT RIVERS

Something new is coming to SmartRivers!

Later this year, SmartRivers will be introducing Environmental DNA (eDNA for short) as a new data collection pathway for volunteers. Follow the link to find out more and learn how to register your interest.
Discover More

Together, we made real progress in 2025.

Every pledge taken, conversation started, and action shared moved us closer to a future where wild salmon populations thrive once more. Follow the link to discover what your support made possible.
2025 Impact Report

You can make a difference.

Freshwater species like the Atlantic salmon - now endangered in UK waters - are disappearing at five times the rate of those on land. But with your support, we can turn the tide.
Take Action

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News & Insights

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01.07.26

Wiltshire Council: no Environmental Impact Assessment ‘screening’ undertaken for intensive Avon Salmon Farm

WildFish is disappointed that Wiltshire Council did not undertake an Environmental Impact Assessment “Screening” for a new intensive salmon farm on the Hampshire Avon. The council's reasoning is that the fish farm already existed, was…
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29.06.26

Built for a different era? Why were river barriers created, and do we still need them?

We have looked at how barriers harm fish,  blocking migrations, degrading water quality and fragmenting habitats that once stre...
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25.06.26

Why we are calling for farmed salmon to be banished from The Traitors breakfast table

BAFTA-winning The Traitors has quickly become a cultural phenomenon. Celebrity and civilian versions of the TV show fill the UK...
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22.06.26

The invasion of UK rivers and the SmartRivers volunteers monitoring from the frontline

Invasive non-native species (INNS) are executing a hostile takeover of our rivers. They are arriving as stowaways in global car...
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18.06.26

“Banish” Scottish salmon from ‘The Traitors’ breakfast table, WildFish urges BBC

With filming soon set to begin on the highly anticipated next series of The Traitors, we have written to the show’s production ...
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15.06.26

Environmental DNA: a new data collection pathway for SmartRivers

Environmental DNA (eDNA) is an exciting scientific tool that allows us to explore the diversity of organisms living in the envi...
Read More
05.06.26

Ofwat finds its teeth as regulator issues £44.7 million fine to help hold water companies to account

For years WildFish has been saying the system isn’t broken. Instead, what we need are regulators who have the mandate and backi...
Read More

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Issue

Planning and Water
Issue

Barriers
Issue

Open-Net Salmon Farming
Impact

Save Atlantic Salmon
Science

Freshwater Invertebrate Image Library
Science

SmartRivers
Case Study

Environment Agency Report
Science

Riverfly Census
Issue

Water Supply
Issue

Agricultural Pollution
Issue

Sewage Pollution
Issue

Chemical Pollution
Case Study

The Bakkavör Story
Impact

Chalk Streams

The Crisis

Wild fish are facing their biggest challenge. Freshwater is in crisis and rivers are dying. The habit wild fish depend on is being destroyed before our eyes.

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Our mission is to reverse the decline of wild fish populations and their habitats.

The Team

Our dedicated team fight to protect wild fish and safeguard their habitats.

It’s time to take salmon off the menu.

Salmon has become one of the most popular dishes in restaurants and at home, but its popularity has come at a cost for the environment, fish welfare and the health of the planet. Join us and let’s take farmed salmon #Offthetable

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Testimonial

“The toxic pressures on our waterways have never been greater. Change has to come and WildFish are leading the way”

Matthew Wright

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