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Farmed Salmon: The Real Traitor

We’re calling on the BBC and Traitors production company Studio Lambert to show their support for Scotland’s wild salmon and stop serving farmed salmon at The Traitors breakfast table. Follow the link to sign the petition. It only takes 30 seconds.
Sign the petition

Take action to help fish move freely

Over 70,000 barriers are fragmenting UK rivers and preventing migratory fish from moving freely. Sign our handraiser and join thousands calling on the government to reconnect rivers and give wild fish a fighting chance. It takes 30 seconds.
HELP RECONNECT RIVERS

Something new is coming to SmartRivers!

Later this year, SmartRivers will be introducing Environmental DNA (eDNA for short) as a new data collection pathway for volunteers. Follow the link to find out more and learn how to register your interest.
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You can make a difference.

Freshwater species like the Atlantic salmon - now endangered in UK waters - are disappearing at five times the rate of those on land. But with your support, we can turn the tide.
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Together, we made real progress in 2025.

Every pledge taken, conversation started, and action shared moved us closer to a future where wild salmon populations thrive once more. Follow the link to discover what your support made possible.
2025 Impact Report

Farmed Salmon: The Real Traitor

We’re calling on the BBC and Traitors production company Studio Lambert to show their support for Scotland’s wild salmon and stop serving farmed salmon at The Traitors breakfast table. Follow the link to sign the petition. It only takes 30 seconds.
Sign the petition

Take action to help fish move freely

Over 70,000 barriers are fragmenting UK rivers and preventing migratory fish from moving freely. Sign our handraiser and join thousands calling on the government to reconnect rivers and give wild fish a fighting chance. It takes 30 seconds.
HELP RECONNECT RIVERS

Something new is coming to SmartRivers!

Later this year, SmartRivers will be introducing Environmental DNA (eDNA for short) as a new data collection pathway for volunteers. Follow the link to find out more and learn how to register your interest.
Discover More

Together, we made real progress in 2025.

Every pledge taken, conversation started, and action shared moved us closer to a future where wild salmon populations thrive once more. Follow the link to discover what your support made possible.
2025 Impact Report

You can make a difference.

Freshwater species like the Atlantic salmon - now endangered in UK waters - are disappearing at five times the rate of those on land. But with your support, we can turn the tide.
Take Action

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Stay up to date with the latest from WildFish by subscribing to our emails.

News & Insights

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18.06.26

“Banish” Scottish salmon from ‘The Traitors’ breakfast table, WildFish urges BBC

With filming soon set to begin on the highly anticipated next series of The Traitors, we have written to the show’s production company urging it not to serve Scottish farmed salmon at The Traitors breakfast…
Read More
15.06.26

Environmental DNA: a new data collection pathway for SmartRivers

Environmental DNA (eDNA) is an exciting scientific tool that allows us to explore the diversity of organisms living in the envi...
Read More
05.06.26

Ofwat finds its teeth as regulator issues £44.7 million fine to help hold water companies to account

For years WildFish has been saying the system isn’t broken. Instead, what we need are regulators who have the mandate and backi...
Read More
05.06.26

Angela Hartnett and Luke Holder lead call to take farmed salmon off menus

Angela Hartnett OBE and Luke Holder have joined Off The Table and signed an open letter urging fellow chefs to remove farmed sa...
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29.05.26

Can the Scottish Government face up to the environmental crisis of salmon decline?

Timing can be awkward. In the first week of June, the annual meeting of the North Atlantic Salmon Conservation Organization - a...
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23.05.26

Barriers and the law: why connectivity of rivers isn’t just an ecological matter

The streams and rivers of the UK form a network of interconnected highways for migratory fish. But from time immemorial, we hav...
Read More
22.05.26

The Clean Water Bill is coming: here’s what needs to happen

Whilst we await the as yet un-revealed “Clean Water Bill”, it is time to take stock and consider whether the Government’s view ...
Read More

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Planning and Water
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Barriers
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Open-Net Salmon Farming
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Save Atlantic Salmon
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Freshwater Invertebrate Image Library
Science

SmartRivers
Case Study

Environment Agency Report
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Riverfly Census
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Water Supply
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The Bakkavör Story
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Chalk Streams

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Wild fish are facing their biggest challenge. Freshwater is in crisis and rivers are dying. The habit wild fish depend on is being destroyed before our eyes.

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It’s time to take salmon off the menu.

Salmon has become one of the most popular dishes in restaurants and at home, but its popularity has come at a cost for the environment, fish welfare and the health of the planet. Join us and let’s take farmed salmon #Offthetable

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“The toxic pressures on our waterways have never been greater. Change has to come and WildFish are leading the way”

Matthew Wright

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